| 27 Quick Tips To Top Search Engine Rankings! |
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| These tips will show you how to improve
your search engine rankings using 27 quick
search engine optimization tips. |
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| 1. Increase your site's link popularity
by increasing your internal and incoming links. |
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Internal links - Cross link all your
sites and important pages within each site.
This will maximize the PageRank of all your
pages within each web site. |
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Incoming links that you control - Create
several small web sites related to your main
site. Each site should only consist of a few
pages. Then cross link them all together
using the most important keywords. Don't
forget to include links back to the main
site. |
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Incoming links that you don't control: |
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Ask sites that link to your
competitors to link to your site. To
find out which sites are linking to your
competitors, visit a search engine and
enter, "link:" followed by the
competitors' domain name. |
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For example: |
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link:www.yourcompetitor.com |
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Exchange links with sites listed in
the same category as yours in the major
web directories, such as the Yahoo!
Directory and the Open Directory. |
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Find sites that accept site
submissions. Visit your favorite search
engine and search for: |
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"add url" "your keywords" |
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Also try searching for the actual
submission page using its page name. |
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For example: |
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addurl.html, addsite.html,
addlink.html, etc. |
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| 2. Include a TITLE tag as the first META
tag, directly after the HEAD tag. |
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For example: |
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<HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools
Reviews</TITLE>
... |
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| 3. Try to avoid stop words in your TITLE
tag. Stop words (a, an, and, but, he, her, his,
i, in, it, of, on, or, she, the, etc.) are
common words and characters ignored by some
search engines to enhance the speed and
relevancy of their search results. |
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| 4. Include a META DESCRIPTION tag,
directly after the TITLE tag. Include the most
important keyword phrase for the web page as
close to the beginning of the description as
possible. |
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For example: |
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<HTML>
<HEAD>
<TITLE>Mike's Marketing Software Tools
Reviews</TITLE>
<META NAME="description" CONTENT="Mike's
Marketing Tools is the leading review site
for the very best internet marketing tools
for web marketers and webmasters.">
... |
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| 5. If you use a META REFRESH tag, make
sure it is set to refresh after 30 seconds. |
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<META HTTP-EQUIV="refresh" CONTENT="30;
URL=http://www.mikes-marketing-tools.com"> |
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Some search engines consider pages that
refreshes under 30 seconds as spam. I
recommend using a JavaScript redirect tag,
if you require a quicker page refresh. |
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For example: |
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Step 1 - Paste this code into the
HEAD section of your HTML document. Change
the 3000 to whatever number you like. 1000
represents 1 (one) second. |
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<SCRIPT LANGUAGE="JavaScript"><!--
function redirect () {setTimeout("change()",3000);}
function change () {window.location.href="http://www.mikes-marketing-tools.com";}
//--></SCRIPT> |
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Step 2 - Insert the onLoad event
handler into your BODY tag, so that the
JavaScript code is executed when the page
loads.
<BODY onLoad="redirect()"> |
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| 6. Remove all other meta tags (author,
date, etc.), unless you're sure they are
absolutely necessary. The only meta tags I ever
use are the META DESCRIPTION and occasionally
the META REFRESH tag. |
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| 7. Include a site map with links to all
your pages. This will help search engines find
and index all your pages. |
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Limit the number of links on a web page
to 50. |
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If you have more than 50 links, limit
your links to your most important pages. |
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Include text on the page as some search
engines, such as AltaVista, have been known
to kick out links only pages. |
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| 8. Use one or more header tags in your
main page body and include your most important
keyword phrase/s. |
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Use large header tags, such as <H1> and
<H2>. |
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Use Cascading Style Sheets (CSS) to
alter the appearance of the header tags to
fit the look and feel of your site. For more
information read this CSS tutorial. |
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| 9. Check the first couple of lines of the
first paragraph to see if it's appropriate to be
used as a description of your page. Many search
engines utilize the first couple of sentences of
the body text as the search results description,
instead of the contents of the META DESCRIPTION
tag. |
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| 10. Try to achieve an overall keyword
density of 1-2%. |
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| 11. Try to achieve a minimum word count
of 300 and a maximum of 750 words on each page. |
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| 12. Register a domain name with the exact
keyword phrase you wish to target, using hyphens
to separate the keywords. |
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For example, if the keyword phrase is
"search engine rankings," then register: |
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search-engine-rankings.com |
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If the domain you want is unavailable,
either try a different extension, such as
.NET, .INFO, or .US, or add a keyword to the
end (preferential) or beginning of the
domain. |
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| 13. Name directories after your keyword
phrases, using hyphens or underscores to
separate the keywords. |
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For example, if an important keyword
phrases is, "search engine rankings," name
your directory: |
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www.yoursite.com/search-engine-rankings/
or...
www.yoursite.com/search_engine_rankings/ |
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| 14. Name web pages after your most
important keyword phrase. Separate the keywords
using hyphens or underscores. |
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For example, if the keyword phrase is
"search engine rankings," then name the
page: |
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search-engine-rankings.html or...
search_engine_rankings.html |
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| 15. Name your graphic files after keyword
phrases. Again, separate the keywords using
hyphens or underscores. |
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For example: |
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<IMG SRC="search-engines-rankings.gif"> |
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| 16. Include an ALT (alternative text)
atrribute in image tags. Include the most
important keyword phrases. |
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For example: |
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<IMG SRC="search-engines-rankings.gif"
ALT="search engine rankings."> |
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| 17. If you use an image map, include HTML
links, as some search engines do not follow
image map links. Plus image maps do not offer
search engines any link text to index. So, try
to avoid the use of image maps as they do not
help with your search engine optimization
efforts. |
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| 18. Use the longer or plural version of a
keyword, where possible. Word stemming is a
concept used by some search engines to return
search results that include keywords that extend
beyond what you searched for. |
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For example, a search with the keyword
"engine" might return results for,
"engines," "engineers," and "engineering."
If someone searches for the longer version
of a word and your page only uses the short
version, then your page will be excluded
from the list of possible results. |
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| 19. Sprinkle a few uncommon keywords and
synonyms in your main body text. Less popular
keywords have less competition in the search
engines. So your web page is has a greater
chance of being listed amongst the top results. |
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| 20. Do not repeat keywords or keyword
phrases over and over again on a web page, as
this would be considered as spam by search
engines. |
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| 21. Keep your pages as close to the root
domain as possible. Do not set up more than 3
directory levels. |
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For example: |
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www.yoursite.com/index.shtmll (1st level -
excellent)
www.yoursite.com/html/index.shtmll (2nd level
- Good)
www.yoursite.com/html/marketing/index.shtmll
(3rd level - OK)
www.yoursite.com/html/marketing/search/index.shtmll
(Too many levels down - search engines will
find it difficult to find and index pages
this far down) |
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| 22. If you have a persistent (on most or
all of your pages) navigation bar at the side of
each page, your table is almost certainly set up
in such a way that it pushes your page's body
text down the HTML document. Search engines give
prominence to keywords nearer the beginning of a
HTML document. So, design your HTML table so
that the navigation bar is placed after your
main body text. |
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| 23. Move Javascript code to a separate
file, or the end of the HTML document after your
closing BODY or HTML tag. Yes, this technique
actually works! |
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Follow these instructions to move the
JavaScript code to a separate file and link
to the file from the HTML document. Then
place the following code in between the HEAD
section: |
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<HEAD>
<SCRIPT LANGUAGE="JavaScript" SRC="file-name.js"></SCRIPT>
</HEAD> |
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This procedure also reduces your file
size, and therefore your download time. In
addition, it allows you to reuse the code on
other pages by simply link to the JavaScript
file. Both of these techniques will move
your important body text nearer to the top
of the HTML document. |
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| 24. Although not always practical, you
may like to try naming your cascading style
sheet tags after keywords. |
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For example: |
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.search {
color: #ff0000;
} |
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| 25. Use Robots.txt files instead of
Robots meta tags, as some search engine robots
do not recognize the tag. |
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| 26. Do not use font size one (1) text as
the default text size. Many search engines
consider tiny text to be spam. It's OK to use
some font size one text. |
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| 27. Do not participate in link farms or
link exchange programs. Search engines consider
link farms and link exchange programs as spam,
as they have only one purpose - to artificially
inflate a site's link popularity, by exchanging
links with other participants.
Do not confuse link farms and link
exchange programs with reciprocal linking.
Reciprocal linking is the exchange of links with
individual sites, and is certainly an accepted
technique for improving your site's link
popularity. |
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| There you have it.
Our 27 quick search engine
optimization tips to improving your search
engine rankings. |
